To promote a new marketing initiative emphasizing weekly savings with coupons and inserts, I collaborated with our Circulation Department and Lynx bus services of Orlando and designed a highly visual full bus wrap with messages of savings and home delivery CTA.
With the redesign and rebrand of the Orlando Sentinel newspaper I created full bus wraps for the Downtown Orlando Lymmo bus services. This was a collaboration between the Editorial and Marketing Departments. The emphasis of this campaign was to increase awareness of the bolder new look and increase single copy sales.
