Curiosity is what drives me. It’s what led me as a kid to disassemble just about everything I could get my little hands on and put it back together correctly… most of the time. It’s what got me into music, travel and ultimately into design. It’s the why’s, the how’s and the what if’s that fascinate and inspire me. So many scenes, cultures and movements have been created by someone simply saying “What if…” So I stay curious and always wonder “What if…”
And yes… I am a cat.
Experience.
Indegene
Senior Graphic Designer
2021 – Present
Support multiple AstraZeneca pharmaceutical brands including Farxiga, Saphnelo, Evusheld, Breztri, and more.
Service consumer and health care professionals with multi-channel promotions including print campaigns, web banners, and email marketing.
Create large format trade show collateral including banners, wall graphics, window clings, and escalator wraps
Design website wireframes
Edit and develop video and motion graphics
AMResorts
Marketing Graphic Designer
2018 – 2020
Create and maintain brand identity and marketing collateral for 8 unique brands with over 50 properties throughout Mexico, the Caribbean, and Europe.
Develop brand identity for new brands and properties in the AMResorts portfolio
Create new promotional collateral and update existing library of marketing materials including, brochures, factsheets, resort property maps and on-property in-room collateral
Maintain online media site repository for images, brochures and other marketing materials for client downloads
Create promotional material including special offer flyers, emails and special offer webpages
Walt Disney World Swan and Dolphin
Marketing Creative Designer
2015 – 2018
Support and promote daily resort operations including external and internal communications.
Create promotional advertisements and advertorials directed at leisure and convention clients
Work with sales department to help create opportunities to increase group and convention occupancy
Work with food and beverage department to promote the resort’s 17 dining outlets
Work with recreation department to produce fun and eye-catching signage promoting their daily activities
Promote and create collateral for resort special events including the annual Walt Disney World Swan and Dolphin Food and Wine Classic
Plan and execute promotional video and photoshoots
Tribune Publishing
Web Designer
2013 – 2015
Design and create dynamic websites for industries ranging from hospitality, healthcare, retail, food services and more. Responsibilities also include content creation, copywriting, site maintenance, client training, and evaluation of Google analytics reports.
Orlando Sentinel Newspaper
Marketing Creative Designer
2009 – 2013
Created multi-media branding and marketing campaigns to promote and increase revenue of the Orlando Sentinel and its related products.
Print advertisements
Outdoor promotion: public transportation, billboards
Point of purchase displays
Special event promotions
In-building signs and displays
Photoshoot organization and direction
Orlando Sentinel Newspaper
Copywriter/Page Designer
1999 – 2009
Designed and wrote content for advertising special sections, advertorials, print ads, and direct mail campaigns.
Annual Top 100 Companies for Working Families section
International Auto Show Guide
Orlando CityBook relocation guide
Seasonal event guides
Online banner and display ads
Production lead for Forum Community newspapers
NPM Advertising, New York
Junior Account Executive
1998 – 1999
Assisted Senior Account Executive with creating, placing, and billing of recruitment and real estate advertisements.
Education.
University of Central Florida
BA Advertising and Public Relations
Awards.
Star of Excellence Award, Walt Disney World Swan and Dolphin Resort, 2017 Gold Award, FNAME Creative Excellence Award, 2011 Silver Award, FNAME Creative Excellence Award, 2011 Silver Award, FNAME Creative Excellence Award, 2010 Bronze Award, FNAME Creative Excellence Awards, 2007 Third Place, Florida Press Association Display Advertising Contest, 2006 President’s Award, Orlando Sentinel, 2005